National And Local News - 2015

Leveraging Technology to Better Connect the Human Element

NEWS ARTICLE - 12/21/2015 - By Russ Reynolds CEO, Batteries Plus (Retail CIO Outlook)

When discussing technology and its effects on human relations, we often refer to a phenomenon wherein mobile devices and computers are replacing face-to-face interaction. However, in the retail space, we can leverage these tools to better route potential customers to brick-and-mortar locations and improve the buying experience through human-to- human service. Contrary to popular belief, technology can actually empower retailers to promote positive, personalized purchasing interactions—potentially turning one-time customers into repeat shoppers.

Leveraging Technology to Improve Customer Service

Batteries Plus Bulbs Charges into West Valley with First Store Location

NEWS ARTICLE - 12/2/2015 - Utah Business

On Monday, December 7, West Valley residents will have access to a wide array of specialized options for lighting homes and businesses, powering essential items and fixing mobile devices with the opening of Batteries Plus Bulbs.

Batteries Plus Bulbs Opens Up Corvallis Store

NEWS ARTICLE - 11/23/2015 - By Kyle Odegard (Corvallis Gazette Times)

Take a look into Jose Perez’s decision to invest in a Batteries Plus Bulbs franchise and motivation behind opening a store in Corvallis.

State Proposing Strict Standards for LED Bulbs, Some Forms of Track Lighting

NEWS ARTICLE - 11/14/2015 - By Mark Glover (The Sacramento Bee)

As more consumers and businesses begin to move away from traditional incandescent bulbs, LED lights continue to gain traction as one of the most reliable and cost-effective ways to illuminate an area.

Batteries Plus Bulbs Opens Sixth Area Store in Folsom

NEWS ARTICLE - 11/11/2015 - By Mark Glover (The Sacramento Bee)

Father and son team, Don and Ryan Tollefson expand their existing Batteries Plus Bulbs presence with this new location being their sixth in the Sacramento area.

Batteries Plus Bulbs Survey Reveals 8 in 10 Americans Unhappy with Home Lighting

PRESS RELEASE - 11/11/2015 - Havas Formula PR

According to the survey, lighting is the most important factor for creating ambiance in the home (29 percent), trumping furniture (21 percent), decorations (16 percent), scent (13 percent), music (10 percent), and paint or wallpaper (6 percent).

Supercharging Omni-Channel

NEWS ARTICLE - 11/10/2015 - By Deena Amato-McCoy (Stores Magazine)

Batteries Plus Bulbs' Chief Marketing and Technology Officer Jayson Serrault is interviewed and provides insight on the website overhaul and the company's Omni-Channel strategy.

National Franchise Launches Omnichannel Experience

A Bright Idea - Service First

NEWS ARTICLE - 10/13/2015 - By Jeff Fox (The Examiner)

Batteries Plus Bulbs franchise owner, Dan Kopp, answers a major question many retailers are faced with: Am I selling a product or providing a service?

Batteries Plus Bulbs Awarded for its Commitment to Recruiting Veterans as Franchisees

PRESS RELEASE - 9/16/2015 - Havas Formula PR

At the foundation of Batteries Plus Bulbs' veteran support strategy is its membership with VetFran, a program created by the International Franchise Association to help military veterans become franchise owners. Batteries Plus Bulbs offers an ongoing $10,000 discount off their franchise fee to qualified military veterans in select markets who are looking to own their own business.

Father, Son Open Batteries Plus Bulbs In Federal Way

NEWS ARTICLE - 9/7/2015 - By Terrence Hill (Federal Way Mirror)

A father-son duo, Dan and Matt Phillips, have been involved in ownership of Batteries Plus Bulbs locations throughout North Eastern Washington with their newest location at Federal Way.

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