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BatteriesPlus.com Privacy Policy - Version 1.4, Effective Date 3/5/2014

Batteries Plus LLC ("BPLUS" or Batteries Plus Bulbs) is committed to protecting your privacy. This policy describes our practices regarding personal and account information collected through our web site. In this policy, "personal and account information" means your name, company name, account number, address, telephone number, and e-mail address plus other information that may personally identify you ("personally identifiable information"), including your industry, the number of employees at your company, and purchase history, and "we" and "us" means BPLUS as well as its franchisees.

We reserve the right to modify this privacy policy from time to time. Each version of our Privacy Policy is marked with a version number and effective date. We recommend that you visit our web site periodically to review any changes.

How much information must I share?
The amount and type of information we collect from you depends on your activities and use of our web site. Below, we explain what information we collect.

When you browse our web site
Generally, you may visit this Site without providing Batteries Plus Bulbs or its affiliates with any personally identifiable information. We collect personally identifiable information about you only if you voluntarily provide it to us and you have the option not to provide any personally identifiable information to us. You may voluntarily provide to us personally identifiable information such as your name, address, email, phone number and other contact information, when you contact us. We may also collect other personally identifiable information that you choose to include in any communications that you send to us. We may use your personally identifiable information to respond to your requests for information and provide you with information.

Batteries Plus LLC may use third-party vendors, such as Google Analytics, to advertising to its customers online. These third-party vendors may display Batteries Plus® advertisements on other websites based on users internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on a user's past visits to the Batteries Plus® websites. Any information that these third parties collect via cookies is not linked to any personally identifiable information we collect or you provide on the website. Customers can opt-out of Google Analytics for Display Advertising by using Google's Ads Settings.

We may transfer your personally identifiable information and other information that you submit on our Batteries Plus Bulbs Site to our offices, affiliates, and service providers in the United States. However, we can, and will ask our service providers to, use, store and otherwise process your information collected through the Batteries Plus Bulbs Site in accordance with this Policy regardless of where it is transferred. We do not share your personally identifiable information with third parties, without your consent, except as described in this policy and to the extent required by law, in accordance with your instructions.

When you make purchases through our web site
We collect your name, address and payment information (such as credit card number, expiration date and credit card verification code) to process your order. We may also collect your zip code to assist in finding whether a certain product is available at a store near you.

When you create an e-Account on our web site
We collect your user name, password, bill-to address, and email address. You can help us ensure your privacy by not sharing your user name or password.

When you subscribe to our email newsletter through our web site
We use your email information to deliver newsletters, company information and promotions. Your email information may be used in conjunction with any purchases you make at BatteriesPlus.com to provide customized offers or promotions. You may unsubscribe by visiting www.batteriesplus.com/t-unsubscribeform.aspx and following the instructions therein.

When you communicate with us through our web site
We collect your email address and the other information that you provide in order to respond to your communication. When you enter contests, participate in surveys, or register for other activities on our web site We collect your name, email address and telephone number, and the other information that is required for entry or participation, which varies depending on the activity. Our business partners may co-sponsor contests on our site. If you enter one of these contests our co-sponsors may receive the information collected or may collect the information directly. In these situations, we will tell you who is collecting your information, how they may use it and how to contact them.

How is my personal and account information used?
We may use your personal and account information to provide products or services you have requested, respond to a communication from you, contact you, and as otherwise described in this policy.

We may occasionally send you promotional or product information. If you do not wish to receive promotional or product information, you may opt out of future communications by following the instructions in the e-mail communication.

In addition, in order to measure how we are doing and to better understand how we can improve our product offerings, we or one of our service providers or strategic partners may contact you by telephone or e-mail and solicit your participation in research. Your participation is voluntary.

If you become our customer, we may send you updates on important information about our company and services.

How is my personal and account information shared?
We restrict access to your personal and account information to those who need access to use it as set forth in this policy, which includes franchisees and service providers who are restricted by confidentiality obligations. Only authorized personnel are permitted to see your E-Account password.

We may share your personal and account information with our third party services providers, including but not limited to our credit card processors, web site developers and hosts, advertising agencies, third party shippers and other services providers, whose use of your information is limited to providing services to us. We do not sell, trade, rent or otherwise share your personal information with others.

We may disclose your personal and account information to respond to subpoenas, court orders, or other legal process, as required by law, or to establish or exercise our legal rights or defend against legal claims. Your personal and account information may also be disclosed in event of any future connection with a sale of some or all of our business or a merger with another company.

How do you protect my personal and account information?
We use 2048-bit keys and TLS 1.2 (Transport Layer Security) technology in all areas where your personal and account information is required.

In addition, your personal and account information and transaction history are kept behind our firewall on separate servers. All transaction information is processed under encrypted channels.

How do I edit or delete my account information?
You may edit your account information at any time by signing in to your account and clicking "update account". You can access, review and update your personal information. Your account can be deleted but doing so will result in not being able to access certain areas of the site. To delete your account, please call us at 1.800.677.8278 with specific instruction to delete your account.

How can I give you feedback or contact you?
You may contact us through the Contact Us section from our online web site. Please note that messages become our property and, unless you direct otherwise, may be used by us for promotional purposes. Comments or questions can also be sent to us via postal mail, and we will use reasonable efforts to promptly review and respond as appropriate:

Batteries Plus Bulbs
1325 Walnut Ridge Drive
Hartland, WI 53029

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