Why Batteries?

Here are some quick facts to consider when evaluating a specialty retail franchise in a technology industry such as batteries.

Average US household has 21 different battery-operated devices

The US demand for batteries is a $24.1 billion industry with an annual increase of 6%.

Rayovac® Batteries - The Rayovac® brand owns the largest market share of industrial alkaline primary batteries with the highest brand used in scanners.

Laptop Computers - 12.5 million laptops are purchased annually. 2.5 million after-market batteries are sold each year with an average cost of a laptop battery at $113.85. Our franchise opportunity offers access to 98% of all laptop models through our wholly owned subsidiary, Ascent Battery Supply.

MP3 Players - 100 million mp3 and iPod players are in US circulation since 2001. Apple computers continually dominates the market place with 72% market share while failing to provide an effective after sale support for replacement batteries. Batteries Plus franchise stores continue to offer batteries and installation solutions to meet this need.

Cellular Phones - 140 million cell, PDA and smart phones were sold in 2006. 14 million after-market batteries are sold annually. The average consumer now keeps their handsets for an average of 18 to 19 months. Smart phones with extended features continually drain the original battery calling for replacement after-market batteries.

Digital camera shipments increased 6% to nearly 5 million units during the first quarter of 2007 with 29.8 million units sold in 2006. Digital video manufacturers continually release product with custom batteries replacing common place sizes such as AA and AAA.

Wheelchairs & Other Personal Mobility Devices - US demand for wheelchairs and other personal mobility devices is projected to grow 5.0% annually through 2010. Projected increase demand is aided by a continued aging US population moving toward higher usage of battery operated wheelchairs, scooters, and golf carts.