Battery Franchise - Lighting Store Franchise - Batteries Plus Bulbs

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All charged up: Batteries Plus opens in Somerset County
by Erica Lamberg for the Courier News | mycentraljersey.com | February 18, 2018

AT A GLANCE
Address: 300 Orlando Drive, Raritan Borough
Contact: 908-218-3747
Hours:
8 a.m. to 8 p.m. Monday through Friday
9 a.m. to 9 p.m. Saturday
11 a.m. to 5 p.m. Sunday

Address: 171 US Route 1, Metuchen
Contact: 732-379-4001
Hours:
8 a.m. to 8 p.m. Monday through Friday
9 a.m. to 9 p.m. Saturday
11 a.m. to 5 p.m. Sunday

Batteries Plus currently has nine stores open and operating throughout New Jersey, including one in Metuchen that opened six months ago and a tenth store which opened in Raritan Borough on Feb. 6.

Stores carry more than 30,000 types of batteries and more than 10,000 types of light bulbs. They also have a tech center where consumers can have an old gadget revived, even if the battery no longer is produced.

Mark DeMarco, owner of Batteries Plus in Metuchen, as well as the new store in Raritan Borough, was introduced to this business concept while a customer. "When I stopped in, I was amazed by the array of products and services being offered. No other franchise I know of offers as many different types of batteries and light bulbs as Batteries Plus," he said. He researched the franchise and became increasingly impressed by it. "They also offer multiple revenue streams to franchisees including retail, business-to-business, custom battery pack rebuilds and e-commerce. This franchise concept was expanding throughout New Jersey, so I became very interested. As a seasoned entrepreneur, I have owned a variety of businesses in different industries, including food, financial services and property management," DeMarco said. He said this franchise model offers entrepreneurs an established blueprint that makes it easier to get up and running. "By joining Batteries Plus, I was able to partner with a nationally recognized brand that has 25 years of experience in the industry," he said. Selecting Middlesex County as his first location was due to accessibility and demographics. "My first Batteries Plus store, which we opened in August of 2012, is ideal for drive-by traffic. On average, there are 90,000 cars driving past my store each day. We are located in between Menlo Park Mall, which is just south of the store, and Woodbridge Center Mall, just north of our store," DeMarco said.

Expanding to Somerset County is something he is pleased about. "Raritan is a great town that is close to my home. Just like my first Batteries Plus store, the new store is also conveniently located less than a mile from Bridgewater Commons," he said.

The stores offer batteries for cars, motorcycles, wave runners, sump pumps, laptops, security systems and many others. "We offer over 400 batteries for laptops and approximately 120 different cell phone batteries, including external batteries that snap on to the exterior of the phone. These help save the life of a phone's internal battery. Our light bulbs include LED, CFL, halogen, fluorescent tube, HID, metal halide and more. We specialize in the hard-to-find batteries and light bulbs other retailers don't have available in their stores," he said.

The tech center is capable of rebuilding, assembling and installing new batteries to replace worn out battery packs. He also said many big-box retailers will refer their customers to his stores for batteries because of its large selection. "Our stores are fully stocked with hundreds of batteries and light bulbs for any application, and we offer a breadth and depth of product unlike many other online retailers," DeMarco said. He is actively involved in the day-to-day operation of both stores. "It is my goal to provide exceptional service, making our customers feel welcome when they step into the store," DeMarco said. "We'll educate customers on all of the product options available to them, the services we offer, help them save money, and most importantly select the battery or light bulb that's right for them."