National and Local News Articles

A Bright Idea: Niche Retailer Batteries Plus Bulbs Thrives in an Increasingly Specialized Market

Stores Magazine - by Fred Minnick - June 2014

Specialty Stores are a tricky business. Big-box stores and pharmacy chains carry anything and everything one might need in modern times, although they tend to focus on mainstream products.

When it comes to batteries, the average retailer carries the usual suspects: AA, AAA, D, 9V, the occasional camera battery and a few rechargeables. But they can't afford the shelf space to stock every cell phone, camera and accessory battery required by today's personal technology demands. Retailers would simply run out of space.

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